canada goose_
LIVE IN THE OPEN
_360 global campaign launch _branded content _video/film _print _OOH _social/digital _influencer _activation _AR _CGI
Canada Goose was launching its first footwear collection ever, and wanted to go big. But they were stuck with a tagline, “Live In The Open”, that didn’t really mean anything. We transformed it into a global brand platform that symbolized freedom, confidence and boldness to be your true self.
The campaign launched across the US, Europe and Asia, with over 500 assets.
CREATIVE TEAM: Frank Benavides, Cynthia Osborn
DIRECTOR: Young Replicant (aka Alex Takacs) / PHOTOGRAPHER: Misha Taylor
AWARDS: 2022 Glossy Fashion Awards. Best Product Launch Campaign.
case study
“Force from within’’ :60 | romeo beckham
“woman is a force’’ :60 | sarain fox
“a steady force’’ :60 | jordin tootoo
canada goose’s Most successful product launch
to date
23% increase in revenue
Impressions exceeded
by 242% globally
products nearly sold out globally
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i-D Magazine. Special Edition Issue “The Out Of The Blue Issue”
Teaser videos
AR try-on experience
influencer activations
